Careless - By Flax

Stay careless because this healthy dessert brand cares.

  • Branding

  • Brand Story

  • Art Direction

  • Packaging
    and Label Design

Careless - By Flax is a dessert brand that celebrates the nostalgia and carefree spirit of childhood while catering to the health-conscious lifestyle of adults. The brand recognises the emotional significance of sweet treats and aims to provide nourishing desserts that satisfy both the heart and body. By offering a range of delicious options, Careless by Flax encourages consumers to indulge in the little moments of life without guilt.
Careless - By Flax is a dessert brand that celebrates the nostalgia and carefree spirit of childhood while catering to the health-conscious lifestyle of adults. The brand recognises the emotional significance of sweet treats and aims to provide nourishing desserts that satisfy both the heart and body. By offering a range of delicious options, Careless by Flax encourages consumers to indulge in the little moments of life without guilt.
The illustrations used include elements that evoke a sense of freedom and playfulness. The use of pinwheels, birds, and butterflies adds a touch of whimsy and reinforces the carefree spirit associated with childhood. These illustrations are integrated seamlessly into the brand's visual assets, appearing in a common packaging box design.
The illustrations used include elements that evoke a sense of freedom and playfulness. The use of pinwheels, birds, and butterflies adds a touch of whimsy and reinforces the carefree spirit associated with childhood. These illustrations are integrated seamlessly into the brand's visual assets, appearing in a common packaging box design.

Creative Studio: Cohesiv (2020 - 2023)

Brand Conceptualisation

Yash Gohel
Siddharth Wankhade (Cohesiv)

Yash Gohel, Siddharth Wankhade (Cohesiv)

Creative Direction, Graphic Design, Web Design

Creative Direction, Graphic Design,
Web Design

Yash Gohel
Siddharth Wankhade (Cohesiv)

Yash Gohel, Siddharth Wankhade (Cohesiv)